Management Process Case Study Example | Topics and Well Written Essays - 750 words

Management Process - Case Study ExampleQuoting The shielder In spite of the recession, and in contrast to rivals like Marks and Spencer and Debenhams, the lodge could report a 20% increase in sales to 2.3bn, for the year to the death of September. Primark has been flexible in understanding its customers needs and offering them the latest at affordable prices. The company has been open to expansions and acquisitions. It has 193 outlets today, all over U.K and Europe, non to mention the elicit country of Ireland. When its rival BhS wound up its operations in Ireland, in 1992, Primark was quick to seize the opportunity and set up a 50,000sq ft salesroom in the upmarket area of OConnell Street, Dublin. In 1995, it bought out BhSs One-Up discount chain and in 1999, it acquired 11 stores from Co-Op. In 2005, the company acquired 6 stores from Allders.According to Sarah Segal, Primark is a luxuriously street retailer that has a line of brands and focuses on buying, logistics and suppl y chain management rather than branding, when compared to its peers like TK Maxxx. The buying team from Ireland and U.K travels worldwide to acquaint itself with counterfeit trends and look for inexpensive suppliers. Computerized customs clearance helps the company achieve speed to market. Dedicated warehousing and distribution facilities also help reduce time and court for the movement of goods in the supply chain. New fashion trends have been copied quickly and thus products have reached their stores before the competitors. After carefully selecting the new fashion designs that would draw to the target consumer, the company is quick to add stocks when these items are in high demand. Constantly updated records of daily sale and stock information sent to the warehouses helps in restocking close selling items immediately.Quality While the company claims itself as a no frills seller, it has never compromised on the quality of the finished product. Style, quality and affordable pri ces are the attributes associated with Primark. measure out for money is the idea behind this retailers success. When a company can grow by leaps and bounds the way Primark has since its inception 1969 and continue to make profits such(prenominal) above the industry average even in times of recession, it speaks volumes about the quality of the products sold. It is hard to imagine that such a huge retailer does not need support through advertising campaigns. Obviously, the quality has to be so good that the company can sell products like hot cakes even during the recession. existPrimark promises to deliver high fashion clothing at very affordable prices. True to its slogan Look good, pay less, it offers clothes at very commonsensical prices (like jeans for 4). Its success formula in keeping the cost low seems to be it target group the fashion conscious below the age of 35.Outsourcing the workers from other countries where excavate is cheap helps in significantly reducing the prod uction costs. Here is a company that can afford to do away with advertising, thus saving the company billions of s that would otherwise have been spent on advertising. Susan Segal feels that their success is due to the fact that they are positioned clearly at the cheap end of the market, thus avoiding a middle of the bracket position like its